PROJECT PORTFOLIO
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SEVEN Magazine
Volume 1
Type: Articles, Magazines
Client: The Cliffs
Category: Real Estate
Getting Close While Building from Afar
When the Whipple’s decided they’d had enough of California taxes and traffic, Ben went on the Internet looking for golfing communities. Then a friend, the publisher of a golf magazine, told them they had to take a look at The Cliffs, where one membership meant seven courses to play. “One for every day of the week.” A smile as big as a bunker breaks out across Ben’s face at the very thought of it. “The Cliffs is just Disneyland for golfers.”
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Sarasota Memorial
Type: Advertising
Client: Sarasota Memorial Hospital
Category: Health
Science Lends Art a Hand and a “Mini” Revolution Begins
…A technological breakthrough, the daVinci-S Surgical robot allows Lewis to perform the most delicate of heart surgeries – bypasses and complicated valve repairs – through keyhole-sized “mini” incisions rather than large cuts through the ribs and breastbone, with unparalleled precision and control. The robots sophisticated design and instrumentation exceed the natural range of motion of the human hand while its state-of-the-art imaging technology provides a real-time, 3-dimensional interior view of the heart – at a magnification 10 times that of the human eye.
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Better Magazine
Spring 2010
Type: Articles, Magazines
Client: Florida Hospital Zephyrhills
Category: Health
When Phyllis Krieger’s Heart Was Broken, We Mended It
Accustomed to getting up at 6 a.m., walking and playing tennis, Phyllis Krieger hadn’t been to a doctor in 25 years. I’m one of those people who believes if it isn’t broken, don’t fix it.” But when the usually active sixty-something suddenly started feeling lethargic and short-winded over the last couple of months, she asked a friend to help her find a doctor. “I knew something was wrong; I just didn’t know what it was.” Her friend recommended board-certified Dr. Cristina Cuevas-Korensky of the Medical Group of Tampa Bay…
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Wells Fargo
Type: Brochures
Client: Wells Fargo
Category: B2B
Desktop Deposit™ Your End-to-End Electronic Depository Solution
How the Desktop Deposit Service can benefit your company Reduce costs and trips to the bank. Ideal for businesses that typically receive payments by check, the Desktop Deposit service allows you to make deposits from any business location, whether a physical bank is near or not. Employee trips to the bank are reduced and so are expensive courier and insurance fees.
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The Original Ranch
Type: Brochures
Client: Clorox
Category: B2B
…It took four years to capture the great taste of Hidden Valley Ranch Dressing in a bottle. But we did. It was introduced nationally in 1984. Consumers responded so enthusiastically that Hidden Valley Ranch Bottled Original Ranch has become the biggest selling item among bottled dressings. And Clorox, who almost singlehandedly created the flavor, commands the leading market share in the Ranch Category.
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The Bluff Magazine
Fall/Winter 2011
Type: Articles, Magazines
Client: Palmetto Bluff
Category: Real Estate
Mudding the May
If you know the Lowcountry, you know about Pluff Mud, that glorious dark, loamy soil that infuses our wonderful marshes. As we like to say down here, it’s something that gets on your clothes, in your blood, and even into your soul. It conjures up memories of crabbing, oyster troaats and boggin’ – running and sliding in Pluff Myd, an age old sport among locals.
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Pottery Barn
Type: Advertising
Client: Pottery Barn
Category: Consumer
Just like The Ones You Used to Know
The Pottery Barn brings back the memories – and the feelings – of an old fashioned Christmas. Of a home filled with family treasures and the smell of gingerbread. When giving gifts and decorating for the holidays were a true expression of affection. And the spirit of the season was as warm as a fireplace. For a Christmas just like the one you used to know stop in at the Pottery Barn near you…
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Lake James
Type: Brochures
Client: Lake James
Category: Real Estate
Childhood...
need not be measured by years. It’s far better to mark age by innocence, as we do here at Lake James, whose waters seem an eternal fountain of youth. Perhaps it is the simple treasures of this place — sun-kissed waters, forests of dappled light, birdsong and laughter in the air. Days here where the mountains meet the lake are adventurous and carefree; texts and tweets are forgotten; and paddles, lures and stories around the fire are the order of the day.
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Journey Magazine
Spring 2015
Type: Articles, Magazines
Client: Dattoli Cancer Foundation
Category: Health
You’ve Got A Friend
Neither recognized the other. It had, after all, been 50 plus years. But as men do at Dattoli Cancer Center, they began a conversation. It started with “Where are you from?”... “I asked where he was from, and he said Pittsburgh,” Frank recalls. “I told him I was from Pittsburgh, too. He asked where I grew up and I said Mt. Lebanon. He said that’s where he grew up.” Soon the two men had narrowed things down to a street. Lynn asked Frank his name and when Frank responded, Lynn said, “One of my best friends in high school was Frank Battaglia. My name is Lynn Foltz.” “I looked in his eyes. They never changed,” Frank says, and the years melted away. At that, the two old friends stood and embraced.
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SEVEN Magazine
Volume 2
Type: Articles, Magazines
Client: The Cliffs
Category: Real Estate
Easy Riders
On any given Sunday morning, about 10 or 12 Harley, Suzuki, and Yamaha motorcycles roar up to the gates of Glassy Mountain, their riders’ eager to take to the highway in search of adventure. To be sure, this is no rowdy biker gang. “In fact,” member Buzz Buvinghausen says, “to the best of my knowledge there’s only a single tattoo among our 20 or so riders, and that belongs to the retired chief information officer of the state of New York, Jim Dillon.”
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Better Magazine
Fall 2012
Type: Articles, Magazines
Client: Florida Hospital Zephyrhills
Category: Health
Caring for the Community and One of Their Own
“I was suddenly very weak and dizzy,” Rita says. “I was taching away in the 180s – my blood pressure was through the roof [tachycardia: abnormally fast heart rate]. I knew what was happening because I’d taken care of so many patients who had gone through it. So I got to the hospital. I just had an electrical short, an electrical anomaly. So I planned to have an atrial fibrillation ablation.” An atrial ablation is an electrophysiological procedure where a catheter is inserted, finds the electrical malfunction and ablates it, essentially scarring the myocardial so the electrical impulse doesn’t travel where it shouldn’t. “If I hadn’t done it, I would have had to give up nursing, the thing I love.”
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Ringling Museum
Membership Brochure
Type: Brochures
Client: The Ringling
Category: Non Profit
The John and Mable Ringling Museum of Art
You’re passionate about art: about the insights it gives us into our pasts, the understanding it fosters of our present, and the vision it offers of our future. Your membership is an expression of that passion. It makes it possible for the Museum to continue its commitment to serving as Florida’s cultural centerpiece…
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Florida Cancer Specialists
Cancer 360+ Magazine
Type: Articles, Magazines
Client: Florida Cancer Specialists
Category: Health
Offering Hope Now… and in the Future
Every cancer has its own specific genetic markers. That’s led to a search for treatments that target specific cancers, a fact that over the past few years has dramatically changed the dynamics of the clinical trials that investigate new drugs. Today, trials are larger and more accessible through efforts like those at Florida Cancer Specialists, allowing more patients to be able to participate. That’s leading to more effective therapies making their way to market faster. The result: Cancer survival rates continue to rise.
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SEVEN Magazine
Volume 3
Type: Articles, Magazines
Client: The Cliffs
Category: Real Estate
For the Love of the Game
Like many boys, Craig Brown dreamed of playing baseball when he grew up. He played Wiffle ball in his backyard and the Little League, was an All-Star for his T-ball team and pitched varsity for the Lahser High Knights in Bloomfield Hills, Michigan. He became a lifelong fan of the Detroit Tigers. Nearly half a century later, when he talks about the team, you can still hear the boy in his voice. As an adult, he headed up several of advertising’s biggest agencies but after overseeing three of the industries most defining mergers, he decided to change careers and on a whim bought a baseball team.
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Queen of the Valley
Type: Brochures
Client: Queen of the Valley Hospital
Category: Health
Introducing a whole new era in healthy living
Critical to living a healthy life is leading an active one. For you, that may mean a game of tennis, time gardening, or just a simple stroll. Perhaps it means lifting a child into your arms. Whatever it may be, to help you achieve your goals, Queen of the Valley Hospital is breaking ground on a new state-of-the-art Wellness Center…
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Antigua Doors
Type: Catalogs
Client: Antigua Doors
Category: Products
The Art of the Craftsman Welcomes You Home
Meticulously crafted under the watchful eyes and steady hands of expert artisans, Antigua entry and interior doors are made of the finest hardwoods, hardware and finishing materials. More than a solid investment, Antigua doors are works of art that make an unmistakable statement about your good taste…
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Global Financial
Type: Advertising
Client: Global Financial Private Capital
Category: Financial & Legal
Limit Your 401(k) Plan Exposure
As your Company’s 401(k) Plan Sponsor, you have specific fiduciary responsibilities – and liabilities. As the plan fiduciary, you shoulder the responsibility for the plan selections you make, increasingly intricate compliance requirements, and the fees charged against your plan’s assets by plan providers. Soon, new Department of Labor regulations take effect requiring full disclosure of 401(k) plan fees. Because fees can seriously erode earnings, this change will prompt questions from employees about the integrity of your plan. If you don’t have the right answers, it could lead to employee lawsuits.
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Doctors of USC
Type: Advertising
Client: Doctors of USC
Category: Health
Some See A Wall
We See A Place To BreakthroughWhat if your life depended on a transplant? One that had never been performed? What if the only hope was an organ from a living donor? Breakthrough kidney, liver and lung transplants are life- saving procedures pioneered by the Doctors of USC. All the more incredible is that many of these transplants, even heart and pancreas transplants, are performed without transfusion….
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Sun-N-Fun
We have plenty of fall fun to go around!
Client: Sun Communities, Inc.
Category: Real Estate
A Reason to Run
Every morning at 4:30, Cyndey Cammarata’s alarm goes off. She puts on her running shorts and shoes, grabs a protein bar and her ever-present water bottle, slips quietly out her front door in Siesta Key and runs eight to ten miles over the next hour and a half.